When you need the help of a local marketing company, you need a company that can promote your website to your local market using SEO techniques, pay-per-click advertising or social media marketing. SEO consists of several tools and techniques.
In the following, we will note down some issues related to tags and SEO:
- The meta description: this description should be relevant to search queries, but written for humans who will actually read it. This description will be shown along with your listed link in SERPs and should make it clear to the user what your website is about. There is debate on whether Google uses meta descriptions in ranking sites. Some agree that it does, but that it doesn’t count that much in assigning a PageRank.
- Heading tags, H1 through H6: Heading tags need to be truly relevant to the content on the page and not resemble spam. One H1 heading tag in the keyword targeted pages, containing as many words as necessary, is enough. CSS can be used in order to control the size in which the heading tags appear. Several H2 through H6 tags can be used, their number varying with the size of the page.
- ALT tags: a good local marketing company knows that ALT tags are counted by Google and also Bing, but it also knows they should not be over-optimized. There have been cases in which websites have been penalized for over-optimizing invisible elements present on their pages. ALT tags are important and, when optimized, they should not be optimized just for the search engine, but also for the human browsing the Internet. ALT tags should include descriptive text that is useful to visitors, text that is unique and not copy-pasted from a source. ALT attributes will describe images, as Googlebot will not see the images directly, but read the information made available with the ALT attribute. Title attributes can also be added if they would be of use to visitors.
Businesses need not only to offer good products and good services in order to have success. They also need to be easily found by potential customers, and these customers will often browse the Internet for information on a business before contacting it. That is why a nice and functional website that can be easily found with relevant search queries is important. And this is where a local marketing company can come in handy.
A local marketing company can promote your website to your target clients, knowing SEO tricks, from tags to keywords; City Web Company can provide various services, from developing websites to implementing proper SEO strategies, having appropriate knowledge and experience.